[preamble]Ah yes – so it begins – Doctors get paid less, costs rise, accountability is beyond measure and they are being sued out of existence – AND now they have to worry about being slandered on social sites because they may have asked for their co-pay or god forbid someone waited too long in the waiting room – the cat is out of the bag – this is only the beginning[backtopost]
Court: Online patient reviews are protected speech
The high court dismissed the defamation lawsuit and reversed an Appeals Court ruling that the statements harmed McKee’s reputation and could be proven as false. Moreover, according to the state Supreme Court, it doesn’t matter if the unnamed nurse really exists, the AP noted.
“Referring to someone as ‘a real tool’ falls into the category of pure opinion because the term ‘real tool’ cannot be reasonably interpreted as stating a fact, and it cannot be proven true or false,” the opinion states.
The situation also highlights that defamation lawsuits are not without cost–to the providers and the patients involved.
McKee has spent at least $50,000 in legal fees, as well as $11,000 to clear his reputation after the incident prompted hundreds of negative online reviews. For Laurion, litigation costs have totaled more than two years’ income, noted the Star Tribune.
“The financial costs are significant, but money is money, and five years from now, I won’t notice the money I spent on this,” McKee told the newspaper. “It’s been the harm to my reputation through the repeated publicity and the stress.”
Providers can take several steps to control their online reputation, such as training staff to impress and keeping listings up to date and accurate. To avoid defamation lawsuits, experts recommend providers first try to resolve the patient’s complaint, if a name is provided, and encourage them to remove or amend their review, FiercePracticeManagement previously reported.